+44 0208 152 2949

growth@outr3ach.com

Email Deliverability and Avoiding Spam Filters

by | Jul 22, 2024 | Cold Email Outreach

Estimated Reading Time: 9 minutes

Master the Art of Cold Email Outreach

Getting Your Email Deliverability On Point!

Discover the all important aspects that affect email deliverability. In short whether your email arrives in their inbox or spam.
Email Deliverability and Avoiding Spam Filters: A Comprehensive Guide

Understanding Email Deliverability

In the realm of cold email outreach, email deliverability is crucial. It determines whether your carefully crafted messages reach your recipients’ inboxes or get lost in spam folders.

High deliverability rates can significantly boost the success of your outreach campaigns, while poor rates can render your efforts futile.

Here, we explore strategies to improve email deliverability and avoid spam filters.

Benefits of Better Email Deliverability

Email deliverability refers to the ability of an email to successfully land in a recipient’s inbox.

It’s influenced by various factors, including sender reputation, email content, and recipient engagement.

Email service providers (ESPs) use complex algorithms to assess these factors and determine the placement of your emails.

Email Deliverability and Avoiding Spam Filters: A Comprehensive Guide

Maintain a Healthy Sender Reputation

Consistent Sending Patterns

Avoid sudden spikes in email volume.

Gradually increase your sending rate to build trust with ESPs.

 

 

Low Bounce Rates

Ensure your email list is clean and up-to-date.

Remove invalid addresses to avoid high bounce rates.

Engagement Metrics

High open and click-through rates signal to ESPs that your emails are wanted.

Conversely, high unsubscribe rates or spam complaints can damage your reputation.

Craft Your Emails Carefully

Avoid Spammy Language

 Words like “free,” “urgent,” “guarantee,” and excessive use of exclamation marks can trigger spam filters.

Use language that is natural and professional.

Personalise Your Emails

Personalisation can improve engagement rates.

Use the recipient’s name and tailor the content to their interests or behavior.

Balance Text and Images

A good balance of text and images makes your emails look professional.

Avoid image-heavy emails, as these can be flagged by spam filters.

Get The Technical Bits Right

Use a Recognisable Sender Name and Address

Emails from recognisable and trusted sender names and addresses are more likely to be opened and less likely to be marked as spam.

Ensure your sender information is consistent and professional.

Authenticate Your Emails

Email authentication helps ESPs verify that your emails are not forged. Implementing protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) can improve your deliverability:

  • SPF: Specifies which mail servers are authorized to send emails on behalf of your domain.
  • DKIM: Adds a digital signature to your emails, ensuring they haven’t been altered.
  • DMARC: Tells ESPs how to handle emails that fail SPF or DKIM checks, and provides reporting on email authentication.

Monitor Your Deliverability

Regularly monitor your email deliverability metrics to identify and address issues promptly.

Use tools provided by your ESP or third-party services to track bounce rates, open rates, and spam complaints.

Analysing these metrics helps in making data-driven decisions to improve your campaigns.

Frequently Asked Questions

Here are some of the most common questions we receive about our cold email outreach services.
What are the best practices for cold email outreach?
Best practices include personalizing your emails, keeping them concise, and providing clear value propositions.

It’s also important to follow up and track your metrics to refine your approach.

Are there any legal considerations for cold email outreach?
Yes, it’s crucial to comply with laws such as the CAN-SPAM Act in the US and GDPR in Europe.

This includes obtaining consent where necessary and providing an easy way for recipients to opt-out.

How do you measure the success of a cold email campaign?
Success can be measured through various metrics such as open rates, response rates, conversion rates, and the quality of the leads generated.

Analysing these metrics helps in optimising future campaigns.

What should be included in a cold email?
A good cold email should include a personalised greeting, a clear and compelling value proposition, a call to action, and contact information.

It’s also beneficial to include social proof or a relevant case study.

How many follow-up emails should I send?
Typically, sending 2-3 follow-up emails is effective.

The timing and content of these follow-ups should be strategic, ensuring they add value and remind the recipient of your initial email.

Can cold email outreach work for any industry?
Yes, cold email outreach can be tailored to fit any industry.

The key is to understand the specific needs and pain points of your target audience and craft your emails accordingly.

Ready to Boost Your Outreach?

Achieving high email deliverability and avoiding spam filters is essential for the success of your cold email outreach efforts.

By maintaining a healthy sender reputation, using double opt-in, crafting careful content, authenticating your emails, and monitoring your metrics, you can significantly improve your chances of reaching your recipients’ inboxes.

Remember, email deliverability is not a one-time task but an ongoing process that requires constant attention and optimisation.

If you are looking for professional assistance for your cold email outreach then book a call with us today!

Book Your Call